Case Study
Customized Mask Distribution
for American Med Spa
The Challenge
The American Med Spa, an association in the Midwest, faced a unique challenge in organizing their annual and semi-annual conferences during a time when health and safety were paramount. The association needed to ensure that all attendees—ranging from volunteers and staff to venue personnel and tradeshow guests—had access to face masks. However, the distribution process had to be efficient, controlled, and hygienic, especially given the different roles and responsibilities of each group.
The masks had to be unbranded and distributed in bulk, but with five distinct variations to cater to the different segments of people. The logistics of ensuring each group received the correct number of masks without contamination posed a significant challenge.
Title: Association Conferences
Industry: Association
Geography: Midwest
Department: Meeting Planning and Marketing
Frequency: Annually – Semi-Annually
Project: Customized 3-Ply Masks for Conference Attendees
The Solution
Proforma Awards, Print, and Promotions provided a comprehensive solution through their Sourcing & Kitting and Fulfillment services. Understanding the critical need for both efficiency and hygiene, Proforma sourced high-quality, unbranded 3-ply masks and devised a strategy for their distribution.
The masks were pre-packaged into bulk packs, with each pack containing a predetermined number of masks specific to the needs of each group—volunteers, staff, venue staff, and tradeshow guests. This method of packaging not only ensured that each group received the exact number of masks they needed but also helped minimize the risk of contamination. By pre-packaging the masks, Proforma eliminated the need for attendees to rummage through piles of masks, thereby maintaining a higher standard of hygiene and safety.
The Outcome
The pre-packaged masks proved to be a highly effective solution for the American Med Spa. The controlled distribution process streamlined inventory management, ensuring that each group received the appropriate quantity of masks with minimal oversight. Additionally, by reducing the need for people to manually select their masks, the risk of contamination was significantly lowered, contributing to a safer conference environment.
Proforma Awards, Print, and Promotions not only met the immediate needs of the American Med Spa but also provided a solution that could be replicated for future events, demonstrating their ability to deliver customized, efficient, and health-conscious solutions.
