Case Study
Fundraiser Apparel for Organization
that Fosters Creativity and Problem Solving
The Challenge
A non-profit organization known for fostering creativity and problem-solving in youth, planned a major fundraising event on the East Coast attended by 20,000 people. The organization sought to generate significant revenue through the sale of branded apparel at this event. The challenge was to create a cohesive collection of apparel that featured multiple designs with a retail-quality look and feel, appealing to a diverse audience.
With various colors and print styles needed—from basic one-color prints to intricate full-color designs—the project required careful coordination to ensure that all apparel items were consistent in quality and aesthetics. Additionally, securing the necessary stock in time for the event posed a logistical challenge that needed to be expertly managed.
Title: Fundraiser Apparel
Industry: Non-Profit
Geography: East Coast
Department: Souvenir Sales
Project: Retail-Quality Apparel for Event Fundraising
The Solution
Proforma Awards, Print, and Promotions provided a comprehensive solution through their Sourcing, Printing, and Preparation for Retail Distribution services. Understanding the importance of creating apparel that would not only generate revenue but also resonate with event attendees, Proforma worked closely with the non-profit team to develop a range of designs that reflected the organization’s vibrant and creative spirit.
The apparel line included multiple styles and colors, each designed to appeal to a wide range of tastes. Proforma managed the sourcing of high-quality materials, ensuring that the stock was secured well in advance of the event. The printing process was carefully executed, with options ranging from simple one-color prints to complex full-color processes, all designed to maintain a consistent look and feel across the entire collection.
To prepare the apparel for retail distribution, Proforma handled all aspects of the packaging and presentation, ensuring that each item was ready for sale at the event. This attention to detail helped create a seamless and professional shopping experience for attendees, further enhancing the appeal of the merchandise.
The Outcome
The apparel collection was a hit at the event, generating substantial revenue for the organization. The variety of designs and the retail-quality presentation appealed to a broad audience, ensuring strong sales across all items. By delivering a cohesive and high-quality product line, Proforma helped create a memorable and profitable fundraising experience.
The success of this project demonstrated Proforma’s ability to manage complex apparel projects, from design and sourcing to printing and retail preparation. Their expertise in creating branded merchandise that aligns with the client’s vision and objectives played a crucial role in the event’s overall success.
