Case Study

Event Displays for Professional Sports
League Promoting Physical Activity

The Challenge

A professional sports league’s initiative to encourage physical activity and healthy eating among youth, needed eye-catching promotional materials for their annual events across the USA. The goal was to create large, visually impactful displays that would draw attention and engage event attendees, promoting the program’s message in a fun and memorable way.

The project required the design and production of oversized blow-ups and large displays in three distinct sizes—12 feet, 16 feet, and 24 feet—each to be strategically placed in different event locations. The displays needed to be vibrant, durable, and easy to set up, with the ability to stay inflated throughout the duration of the events.

Title: Sports Promotions
Industry: Professional Sports League
Geography: USA
Department: Marketing / Partner Engagement
Frequency: Annually
Project: Oversized Blow-Ups and Large Event Displays

Event Displays for Professional Sports League Promoting Physical Activity

The Solution

Proforma Awards, Print, and Promotions took on the challenge by providing a full-service solution that included Custom Design, Sourcing Overseas, and Production. Understanding the importance of these displays in capturing attention and promoting the program’s message, Proforma collaborated closely with one of their trusted manufacturers to bring the concept to life.

The process began with custom design work, where Proforma’s creative team developed full-color, visually striking designs that would resonate with the program’s youthful audience. Once the designs were finalized, Proforma leveraged their global sourcing network to identify the best overseas manufacturer capable of producing the oversized blow-ups to the required specifications.

Production involved creating 12 pieces in total, with four of each size—12 feet, 16 feet, and 24 feet. These displays were equipped with blow-up motors to ensure they remained fully inflated and prominent throughout the events. The vibrant colors and towering sizes of the displays made them impossible to miss, effectively drawing crowds and enhancing the visibility of the program.

The Outcome

The oversized blow-ups and large displays were a resounding success, providing a dynamic visual element that significantly boosted the presence of the program at events nationwide. The strategic placement of the displays in various locations maximized their impact, attracting attention from event attendees and reinforcing the program’s message of healthy living and physical activity.

By managing the project from custom design to production and delivery, Proforma Awards, Print, and Promotions ensured that the program had the promotional tools needed to make a lasting impression. The success of this project further demonstrated Proforma’s ability to deliver creative, large-scale promotional solutions that align with their clients’ marketing objectives.

5-Star Reviews

P_Proforma

Need Help You With Your Next Brand Promotion or Project?

Let's have a chat