Case Study
Comprehensive Event Solutions
for Oil, Gas & Solar Energy Conference
The Challenge
A prominent player in the energy sector, hosts an extensive annual event that draws between 25,000 to 30,000 attendees, including participants from the oil, gas, and solar industries. The conference, spread across a main venue and multiple satellite locations, required a cohesive and distinctive branding approach to ensure that each attendee received a memorable and high-quality experience. With such a large scope, the challenge was not only to create unique branded items for the event but also to ensure that these items were functional, met brand guidelines, and were delivered on time.
Title: Meeting & Event Solutions
Industry: Energy (Oil, Gas, Solar)
Geography: National
Department: Event Management, Branding, Marketing
Frequency: Annually
Project: Customized Branded Items for a Five-Day National Conference
The Solution
Proforma Awards, Print, and Promotions provided a full-service solution through their Custom Design, Manufacturing, Fulfillment, and Total Project Management services. Understanding the importance of creating more than just standard promotional items, Proforma worked closely with their creative department and conference team to design and produce a range of customized items that would enhance the attendee experience and reinforce the event’s branding.
The project included several key components:
- Full-Color Lanyards: These lanyards were custom-designed in full color, with each color designating specific locations attendees could access. This not only served a practical purpose but also added a layer of personalization to the event experience.
- Laser Engraved Pens and Custom Journals: Attendees were provided with high-quality laser engraved pens paired with custom journals. The journals included inserted pages outlining the agenda for the five-day conference, ensuring that attendees had all the information they needed in one place.
- Nylon Registration Bags: These bags were created with the conference’s full-color logo and were used to distribute the printed program and other materials. The bags were designed for durability and functionality, allowing attendees to carry their event essentials comfortably.
Proforma’s project management team played a critical role in overseeing every detail of the process, from initial design to final delivery. By closely monitoring the production schedule and ensuring strict adherence to brand guidelines, Proforma provided the client with peace of mind, allowing them to focus on other important aspects of the event.
The Outcome
The customized items created for the national conference were a resounding success, contributing to a seamless and well-branded event experience. Attendees received high-quality, functional items that not only served their immediate needs during the conference but also left a lasting impression of the brand.
Proforma’s ability to manage a project of this scale, while delivering unique and branded solutions, reinforced their reputation as a reliable partner for large-scale event solutions. The client’s satisfaction with the project management and attention to detail ensured that the event was executed flawlessly, meeting both logistical and branding objectives.
